03/2025
Hosted within Aiii’s signature green-hued interior, the experience unfolded as a composed dialogue between space, texture, and taste. Rather than mirror La Prairie’s identity literally, the menu translated its values into a culinary language: purity of flavor, controlled richness, and an understated sense of indulgence.
Each dish was conceived to feel light yet expressive, echoing the brand’s approach to skincare – nourishing without excess, sensorial without heaviness. Delicate marine notes, natural umami, and subtle textural contrasts recalled the essence of caviar, while fresh, seasonal ingredients anchored the menu in balance and clarity.
For Alain Pham, the collaboration offered an opportunity to explore luxury beyond spectacle. The focus remained on craftsmanship, rhythm, and the emotional resonance of simplicity – allowing ingredients to unfold gradually, much like La Prairie’s philosophy of long-term beauty.
More than a brand collaboration, the evening stood as a reflection on contemporary luxury itself: discreet, intentional, and deeply attentive to the experience it creates. Though the moment has passed, its atmosphere lingers – a reminder that the most meaningful expressions of luxury often speak in a quiet voice.
